{"id":5332,"date":"2024-05-13T11:13:22","date_gmt":"2024-05-13T08:13:22","guid":{"rendered":"https:\/\/kreablog.com\/applein-tartismali-ipad-pro-reklami-ozur-ile-bitti\/"},"modified":"2024-08-08T13:45:20","modified_gmt":"2024-08-08T10:45:20","slug":"applein-tartismali-ipad-pro-reklami-ozur-ile-bitti","status":"publish","type":"post","link":"https:\/\/kreablog.com\/tr\/applein-tartismali-ipad-pro-reklami-ozur-ile-bitti\/","title":{"rendered":"Apple’\u0131n Tart\u0131\u015fmal\u0131 iPad Pro Reklam\u0131 \u201c\u00d6z\u00fcr\u201d ile Bitti"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tApple, son iPad Pro<\/strong><\/a><\/span> reklam\u0131yla al\u0131\u015f\u0131lmad\u0131k bir geri ad\u0131m att\u0131. 7 May\u0131s’ta yay\u0131nlanan reklam, teknolojinin insan yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ve sanat\u0131n\u0131 yok etmesini kutlad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen bir i\u00e7erikle dikkat \u00e7ekti. Ancak, reklam\u0131n yay\u0131nlanmas\u0131n\u0131n ard\u0131ndan, internet kullan\u0131c\u0131lar\u0131ndan gelen \u015fiddetli tepkilerle kar\u015f\u0131la\u015ft\u0131.\r\n\r\nApple CEO’su Tim Cook’un liderli\u011finde, \u015firket h\u0131zla geri ad\u0131m att\u0131 ve pazarlama ileti\u015fiminden sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Tor Myhren, AdAge’e yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u00f6z\u00fcr diledi. Myhren<\/strong>, Apple’\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n DNA’s\u0131nda oldu\u011funu ve kullan\u0131c\u0131lar\u0131n fikirlerini hayata ge\u00e7irme konusundaki \u00e7abalar\u0131n\u0131 her zaman kutlad\u0131\u011f\u0131n\u0131 belirtti. Ancak, bu reklam\u0131n hedefi ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131 kabul etti ve izleyicilerden \u00f6z\u00fcr diledi.\r\n\r\nReklamda m\u00fczik aletleri, boya kutular\u0131 ve 80’lerden kalma bir arcade video oyunu gibi insan yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131n sembolleri yer al\u0131yor. Tepkiler, bu sembollerin reklam\u0131n ana mesaj\u0131n\u0131 do\u011fru bir \u015fekilde iletemedi\u011fini g\u00f6sterdi. Reklam, insanlar\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ezerek teknolojiyi \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131 i\u00e7in ele\u015ftirildi.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apple\u2019\u0131n Son Reklam\u0131 Neden Tepki \u00c7ekti?<\/strong><\/h2>\n

Sosyal medyada reklama gelen tepkiler \u00e7e\u015fitliydi. Baz\u0131lar\u0131, reklam\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n ezilmesini sembolize etti\u011fini belirtirken, di\u011ferleri Apple’\u0131n ger\u00e7ekten insan deneyimini yok etti\u011fini d\u00fc\u015f\u00fcnd\u00fc. Akt\u00f6r Hugh Grant bile, reklam\u0131n insan deneyimini temsil etti\u011fini vurgulad\u0131.<\/p>\n

Bu olay, Apple i\u00e7in nadir g\u00f6r\u00fclen bir hata telafisi oldu. \u015eirket, reklam\u0131 televizyonda yay\u0131nlamay\u0131 planlamad\u0131\u011f\u0131n\u0131 belirtti ve reklam\u0131n Cook’un hesab\u0131ndan silinmemesine ra\u011fmen, geri ad\u0131m atm\u0131\u015f oldu.<\/p>\n

Apple’\u0131n bu geri ad\u0131m\u0131, \u015firketin insan yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ve sanat\u0131n\u0131 dikkate ald\u0131\u011f\u0131na dair bir i\u015faret olarak kabul edilebilir. Ancak, gelecekteki reklam kampanyalar\u0131nda, izleyicilerin duyarl\u0131l\u0131klar\u0131n\u0131 daha iyi anlamak ve daha do\u011fru ileti\u015fim kurmak i\u00e7in daha fazla \u00e7aba g\u00f6stermeleri gerekebilir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Apple \u201cCrush!\u201d Reklam\u0131 \u0130\u00e7in \u00d6z\u00fcr Diledi<\/strong><\/h3>\n

Apple’\u0131n <\/strong> pazarlamadan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Tor Myhren<\/strong>, Ad Age’e yapt\u0131\u011f\u0131 a\u00e7\u0131klamada reklam\u0131n izleyicilerle ba\u011f kuramad\u0131\u011f\u0131n\u0131 kabul etti ve \u015funlar\u0131 s\u00f6yledi: “Apple olarak yarat\u0131c\u0131l\u0131k bizim DNA’m\u0131zda var ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki yarat\u0131c\u0131lar\u0131 g\u00fc\u00e7lendiren \u00fcr\u00fcnler tasarlamak bizim i\u00e7in son derece \u00f6nemli. Amac\u0131m\u0131z, kullan\u0131c\u0131lar\u0131n kendilerini ifade etme ve fikirlerini iPad arac\u0131l\u0131\u011f\u0131yla hayata ge\u00e7irme konusundaki say\u0131s\u0131z y\u00f6ntemini her zaman kutlamakt\u0131r.<\/p>\n

Bu reklamla hedefi \u0131skalad\u0131k ve \u00f6z\u00fcr dileriz.” Reklam, k\u00f6t\u00fc \u015f\u00f6hretiyle ak\u0131llarda kalan ilk Macintosh bilgisayar reklam\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131. Y\u00f6netmenli\u011fini Ridley Scott’\u0131n \u00fcstlendi\u011fi “1984” ba\u015fl\u0131kl\u0131 reklam filmi, Apple’\u0131 makinele\u015fmi\u015f, distopik bir k\u00e2busun i\u00e7inde bir kurtar\u0131c\u0131 rol\u00fcnde tasvir ediyordu. Pazarlama ajans\u0131 Inkling Culture’\u0131n kreatif direkt\u00f6r\u00fc Christopher Slevin, yay\u0131nlad\u0131\u011f\u0131 bir LinkedIn g\u00f6nderisinde iki reklam aras\u0131ndaki ili\u015fkiyi \u015f\u00f6yle de\u011ferlendirdi: “Apple’\u0131n yeni reklam\u0131 asl\u0131nda onlar\u0131 1984 reklam\u0131na kar\u015f\u0131 koymak istediklerini ifade ettikleri \u015feye d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.” \u0130\u015fte o reklam<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\r\n<\/amp-youtube>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Apple, son iPad Pro reklam\u0131yla al\u0131\u015f\u0131lmad\u0131k bir geri ad\u0131m att\u0131. 7 May\u0131s’ta yay\u0131nlanan reklam, teknolojinin insan yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ve sanat\u0131n\u0131 yok etmesini kutlad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen bir i\u00e7erikle dikkat \u00e7ekti. Ancak, reklam\u0131n yay\u0131nlanmas\u0131n\u0131n ard\u0131ndan, internet kullan\u0131c\u0131lar\u0131ndan gelen \u015fiddetli tepkilerle kar\u015f\u0131la\u015ft\u0131. Apple CEO’su Tim Cook’un liderli\u011finde, \u015firket h\u0131zla geri ad\u0131m att\u0131 ve pazarlama ileti\u015fiminden sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Tor Myhren, […]<\/p>\n","protected":false},"author":2,"featured_media":5327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseo_title":"","_aioseo_description":"","_aioseo_keyphrases":"","_video_image1":"","_video_image2":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[109],"tags":[],"class_list":["post-5332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka-reklam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts\/5332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":0,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/media\/5327"}],"wp:attachment":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}