{"id":6158,"date":"2024-07-01T10:31:32","date_gmt":"2024-07-01T07:31:32","guid":{"rendered":"https:\/\/kreablog.com\/toys-r-us-tamami-yapay-zeka-ile-yapilan-reklam-filmini-yayinladi\/"},"modified":"2024-07-19T09:44:32","modified_gmt":"2024-07-19T06:44:32","slug":"toys-r-us-tamami-yapay-zeka-ile-yapilan-reklam-filmini-yayinladi","status":"publish","type":"post","link":"https:\/\/kreablog.com\/tr\/toys-r-us-tamami-yapay-zeka-ile-yapilan-reklam-filmini-yayinladi\/","title":{"rendered":"Toys \u2018R\u2019 Us Tamam\u0131 Yapay Zek\u00e2 ile Yap\u0131lan Reklam Filmini Yay\u0131nlad\u0131"},"content":{"rendered":"\t\t
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Toys \u2018R\u2019 Us, yapay zek\u00e2 teknolojileriyle yaratt\u0131\u011f\u0131 yenilik\u00e7i reklam filmiyle dikkat \u00e7ekici bir i\u015fe imza att\u0131. 2024 Cannes Lions Festivali\u2019nde g\u00f6sterime giren \u201cThe Origin of Toys \u2018R\u2019 Us<\/strong>\u201d isimli film, OpenAI\u2019nin metinden videoya i\u00e7erik d\u00f6n\u00fc\u015ft\u00fcren yapay zek\u00e2 arac\u0131 Sora<\/span><\/strong><\/a> kullan\u0131larak haz\u0131rlanm\u0131\u015f. Bu film, Toys ‘R’ Us\u2019\u0131n kurucusu Charles Lazarus\u2019un \u00e7ocukluk y\u0131llar\u0131n\u0131 ve markan\u0131n kurulu\u015f s\u00fcrecini konu al\u0131yor. K\u00fc\u00e7\u00fck Charles\u2019\u0131n bisiklet d\u00fckkan\u0131nda hayaller kurarak ba\u015flad\u0131\u011f\u0131 yolculuk, sevimli z\u00fcrafa maskotu Geoffrey ile marka yaratma s\u00fcrecine d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n<\/amp-youtube>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Native Foreign ve Toys ‘R’ Us Studios<\/strong><\/h2>\n

Reklam filminin %80’i Sora taraf\u0131ndan olu\u015fturuluyor. Yarat\u0131c\u0131 ajans Native Foreign ve Toys ‘R’ Us Studios i\u015f birli\u011fi ile hayata ge\u00e7irilen bu projede, senaryo yaz\u0131m\u0131ndan g\u00f6rsel tasar\u0131ma kadar t\u00fcm s\u00fcre\u00e7lerde yapay zekadan faydalan\u0131l\u0131yor. \u00d6zellikle markan\u0131n maskotu Geoffrey\u2019in Sora ile yarat\u0131lmas\u0131 dikkat \u00e7ekiyor. Ancak Lazarus\u2019un babas\u0131n\u0131n bisiklet d\u00fckkan\u0131n\u0131n g\u00f6rselle\u015ftirilmesinde, tarihi ve duygusal \u00f6nemi nedeniyle Sora yerine ger\u00e7ek \u00e7izim ve foto\u011fraflar kullan\u0131l\u0131yor.<\/p>\n

\u00d6te yandan, Toys ‘R’ Us’\u0131n bu ad\u0131m\u0131, yapay zek\u00e2 teknolojilerinin reklamc\u0131l\u0131k ve film yap\u0131m\u0131 gibi yarat\u0131c\u0131 s\u00fcre\u00e7lere entegrasyonunu g\u00f6zler \u00f6n\u00fcne seriyor. OpenAI’nin hen\u00fcz halka a\u00e7\u0131lmam\u0131\u015f olan Sora arac\u0131, diyalogsuz bir dakikal\u0131k video klipler olu\u015fturabiliyor ve bu \u00f6zellikleriyle dikkat \u00e7ekiyor. Proje, yapay zekan\u0131n yarat\u0131c\u0131 sekt\u00f6rlerde nas\u0131l kullan\u0131labilece\u011fine dair \u00f6nemli bir \u00f6rnek te\u015fkil ediyor.<\/p>\n

Toys ‘R’ Us, ABD ve \u0130ngiltere\u2019de Macy’s, WHSmith ve Go! Retail Group ile ortakl\u0131klar kurarak faaliyetlerini geni\u015fletmeye devam ediyor. Bu yeni reklam filmi, markan\u0131n dijitalle\u015fme s\u00fcrecinde att\u0131\u011f\u0131 \u00f6nemli bir ad\u0131m olarak \u00f6ne \u00e7\u0131k\u0131yor. Yapay zekan\u0131n reklamc\u0131l\u0131kta yaratt\u0131\u011f\u0131 bu yenilik\u00e7i yakla\u015f\u0131m, gelecekteki projeler i\u00e7in de ilham kayna\u011f\u0131 olmay\u0131 hedefliyor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Origin of Toys ‘R’ Us, Cannes Lions Festival\u2019inde<\/strong><\/h3>\n

Film, dijital platformlarda yay\u0131nlanmas\u0131n\u0131n hemen ard\u0131ndan sekt\u00f6rde b\u00fcy\u00fck yank\u0131 uyand\u0131r\u0131yor. Yarat\u0131c\u0131 topluluklardan baz\u0131lar\u0131 bu projeyi ele\u015ftirirken, baz\u0131lar\u0131 ise gelece\u011fin reklamc\u0131l\u0131k y\u00f6ntemlerine dair olumlu g\u00f6r\u00fc\u015fler payla\u015f\u0131yor. \u00d6zellikle Cannes Lions Festival\u2019inde ger\u00e7ekle\u015fen gala, tart\u0131\u015fmalar\u0131 da beraberinde getiriyor. Yapay zek\u00e2 ile \u00fcretilen i\u00e7eriklerin yarat\u0131c\u0131 sekt\u00f6re olan etkisi, kimi uzmanlar taraf\u0131ndan olumsuz bulunuyor ve hatta baz\u0131 sekt\u00f6r profesyonelleri projeyi \u201ci\u011fren\u00e7lik\u201d olarak nitelendiriyor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Toys \u2018R\u2019 Us, yapay zek\u00e2 teknolojileriyle yaratt\u0131\u011f\u0131 yenilik\u00e7i reklam filmiyle dikkat \u00e7ekici bir i\u015fe imza att\u0131. 2024 Cannes Lions Festivali\u2019nde g\u00f6sterime giren \u201cThe Origin of Toys \u2018R\u2019 Us\u201d isimli film, OpenAI\u2019nin metinden videoya i\u00e7erik d\u00f6n\u00fc\u015ft\u00fcren yapay zek\u00e2 arac\u0131 Sora kullan\u0131larak haz\u0131rlanm\u0131\u015f. Bu film, Toys ‘R’ Us\u2019\u0131n kurucusu Charles Lazarus\u2019un \u00e7ocukluk y\u0131llar\u0131n\u0131 ve markan\u0131n kurulu\u015f s\u00fcrecini […]<\/p>\n","protected":false},"author":2,"featured_media":6149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_aioseo_title":"","_aioseo_description":"","_aioseo_keyphrases":"","_video_image1":"","_video_image2":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[109],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka-reklam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/comments?post=6158"}],"version-history":[{"count":0,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/posts\/6158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/categories?post=6158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreablog.com\/tr\/wp-json\/wp\/v2\/tags?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}