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Home Brand / Advertising

Record Start from Xiaomi SU7

31/03/2024
in Brand / Advertising
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Record Start from Xiaomi SU7
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We had previously announced that Xiaomi would make a rapid entry into the electric vehicle market. It has been a very short time since this news came out and Xiaomi made a record-breaking start with the SU7 model. It was a known fact that China’s technology giant Xiaomi was preparing to make a big debut by stepping into the electric car market. However, no one expected this sales strategy that would break sales records. Because Xiaomi kept the vehicle price so low at the expense of making a loss that a record pre-order came for the Xiaomi Standard SU7. Xiaomi’s Standard SU7 model entered the electric vehicle market quite quickly with 50,000 orders in half an hour.

Xiaomi Standard SU7 Price

The SU7 model, which emerged with the announcement of the company’s CEO Lei Jun, attracts attention with both its price and features. According to Lei Jun’s statements, Xiaomi’s SU7 model is offered to consumers at a price below competitors such as Tesla and Porsche. The price set for the standard model is such as to increase the competition of electric vehicles in the Chinese market. However, the SU7, which stands out not only with its price but also with its performance, draws attention with a longer range than Tesla’s Model 3.

The starting price of the SU7 will be 215,900 Yuan (approximately $29,872.02), which is well below the price of Tesla’s Model 3, a similar model. The Pro and Maximum versions will also be available at different prices. But even these prices signal the beginning of a new era in the electric car market. As we mentioned, not only the price, but also the features of the SU7, which is compared to Porsche’s Taycan and Panamera models, are quite ambitious.

Record Start from Xiaomi SU7 (2)
Record Start from Xiaomi SU7 (4)

Xiaomi Electric Cars

Xiaomi’s entry into the automobile industry once again proves the company’s strength and innovation in the field of technology. The SU7 model offers consumers a unique option by bringing the user experience Xiaomi provides in its smartphones and other technological products to the automobile world. According to the statements made at the company’s launch event, the demand for the SU7 is quite high. The fact that 50 thousand orders were received within 27 minutes in the first stage reveals Xiaomi’s potential in the automobile industry and the demand of consumers.

This step by Xiaomi in the electric car market seems to increase competition in the sector and offer more options to consumers. With deliveries of the SU7 expected to start in April and May, we look forward to Xiaomi’s new journey in the automobile world.

Record Start from Xiaomi SU7 (6)
Record Start from Xiaomi SU7 (5)
Record Start from Xiaomi SU7 (3)
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